Use Social Media to Grow Your Organization

Social media is more than a place to post updates—it's a powerful tool for building relationships, growing your audience, and supporting organizational goals. This certificate helps you develop practical strategies for using social media effectively in today's digital marketplace.

Build Practical Social Media Skills

Learn how to create engaging content, develop social media marketing strategies, build online communities, and integrate social media into your organization's overall communications plan. Through three focused courses, you'll gain practical skills that can help strengthen your brand and increase audience engagement.

Who Should Enroll?

Ideal for:

• Marketing and communications professionals
• Small business owners and entrepreneurs
• Nonprofit professionals
• Professionals responsible for managing social media
• Anyone interested in building an effective social media presence

Flexible Learning

Courses begin four times each year, giving you multiple opportunities to start when the timing is right for you.

Questions? Email pdi@lynchburg.edu

This three-course certificate includes:

• Introduction to Social Media
• Marketing Using Social Media
• Integrating Social Media in Your Organization

Related Certificates

• Social Media Management Certificate
• Digital Marketing Certificate