This certificate program offers a deep dive into the evolving landscape of marketing, where traditional print media and modern digital marketing converge to create more powerful, effective strategies. As younger generations embrace both print and online platforms, this course explores how businesses can tap into the synergy between these two media for greater impact.

Participants will master key marketing concepts such as RFM (Recency, Frequency, and Monetary) analysis, the AIDA model (Attention, Interest, Desire, Action), and the 3-30-3 principle, all of which drive real-world marketing success. The program also covers the art of writing compelling marketing copy, with easy-to-follow techniques for editing and refining content.

By the end of this course, you will understand how digital marketing and print can complement each other, and how to seamlessly integrate both for a more comprehensive and effective marketing approach. Whether you’re looking to enhance your current marketing strategy or dive into this exciting field, this certificate equips you with the skills and insights to thrive in today’s dynamic marketing environment.

Questions? Email pdi@lynchburg.edu

This three-course certificate includes:

• Advanced Marketing Concepts
• Writing Marketing Copy
• Integrated Marketing Best Practices