Certified Digital Marketing Professional
(DMI-Pro)
Coming Soon!
Advance your career with the world's No. 1* Digital Marketing Certificate. Move beyond theory, and master in-demand digital marketing skills with a practical learning approach including AI, digital strategy, social media, PPC and more. Gain professional-level knowledge to drive immediate business and career impact. Become a dual-certified professional through DMI's partnership with the American Marketing Association, showcasing industry-aligned expertise.
Become an AI-powered digital marketer with New AI Skills.
2. Plan and execute comprehensive, AI-enhanced digital marketing strategies tailored to unique business goals and audiences.
3. Utlize AI-driven social media and content marketing strategies to captivagte audiences and foster engagement.
4. Implement SEO, PPC, and display advertising, and AI tools to attract and retain target audiences.
5. Optimize digital touchpoints using user-centered design and a deep understanding of the Buyer's Journey.
6. Develop professional soft skills from strategic and agile thinking to presentations to thrive in dynamic digital marketing roles.
7. Harness web analytics to refine marketing efforts and make informed business decisions.
8. Design, execute, and monitor email marketing initiatives that deliver measurable outcomes.
Updated:
- Professional Membership resources on AI overviews, Automation, UX, Google Tag Manager, and more.
- ChatGPT for Digital Marketing lesson bringing together all Chat GPT topics into a single lesson.
New:
- Leveraging AI for competitors, industry, and customer reserach.
- AI and Social media: AI tools and plugins and best practices for using AI in social media.
- AI, Paid Search, and Crafting Demand: AI with Google Ads, Smart Bidding, and Performance Max Ads.
- Using AI with Data for Decision-Making: Data Collection, Analysis, Data-Driven Decision-Making, and Customer Journey Mapping.
- AI for Strategic Planning
Comprehensive Digital Marketing Skills
Build a strong foundation across the core areas of digital marketing—from SEO and social media to email, PPC, and analytics.
Future-Proof, Transferable Skills
Learn durable, in-demand strategies that remain relevant across trends, platforms, and career changes.
A Connected Learning Community
Engage with fellow marketers and digital experts through an international network of professionals and peers.
Commitment to Lifelong Learning
Stay ahead of the curve with access to Continuous Professional Development (CPD) opportunities post-certification.
Marketing Professionals
Looking to formalize and expand their digital expertise for career growth.
Career Switchers
Ready to break into digital marketing from a different field—no prior experience required.
Entrepreneurs & Small Business Owners
Seeking to increase visibility, grow their audience, and drive results through digital channels.
Recent Graduates
Eager to add practical, in-demand skills to their resume and stand out in a competitive job market.
Team Leaders & Managers
Who want to understand digital strategy to better lead and collaborate with marketing teams.
Earn a Globally Recognized Certification
Upon passing the 3-hour exam, you’ll become a Certified Digital Marketing Professional—recognized worldwide and co-endorsed by the Digital Marketing Institute (DMI) and the American Marketing Association (AMA).
Lead with Confidence
Gain the skills and strategic mindset to develop revenue-generating digital marketing campaigns for businesses of any size.
Boost Your Professional Profile
Showcase your achievement with a dual-branded digital badge on LinkedIn and professional platforms.
Keep Growing with MyDMI
Get exclusive access to the MyDMI membership platform for continued learning, networking, and earning CPD (Continuous Professional Development) credits.
1. Digirtal Marketing in the Era of AI
Discover the foundations of digital marketing and how artificial intelligence is reshaping the landscape. This module explores key channels, audience insights, and the transformative impact of AI-powered tools—from machine learning to large language models. Learn how to craft smarter, more connected campaigns that reach the right people at the right time.
2. Content Marketing
Learn how to plan and execute a data-driven, persona-focused content strategy that aligns with the Buyer’s Journey. This module covers content creation and curation, scheduling and promotion tools, and the metrics that matter—empowering you to engage your audience and measure what works.
3. Social Media Marketing
Explore the major social media platforms and learn how to build an engaging presence for your brand. This module covers audience growth strategies, paid advertising best practices, and how to use native analytics tools to extract meaningful insights that drive smarter campaigns.
4. Search Engine Optimization (SEO)
Master the fundamentals of how search engines work and learn to optimize content across technical, on-page, and off-page strategies. This module dives into keyword research, performance tracking, and the latest AI-powered tools—equipping you to boost visibility, drive organic traffic, and measure real SEO success.
5. Paid Search (PPC) and Display Advertising
Learn how to capture high-intent audiences with PPC ads and build brand awareness through digital display and video advertising. This module covers the fundamentals of Google Ads, budgeting, bidding, and ad creation—plus the power of AI-driven tools and platforms like YouTube and the Google Display Network to optimize performance and reach.
6. Email Marketing
Discover the core principles of email marketing, from segmentation and personalization to timing and compliance. This module explores best practices for list management and email design, introduces essential tools and automation platforms, and teaches you how to create, test, and optimize campaigns that drive engagement and results.
7. Professional Skills for Digital Marketers
Strengthen the essential professional, digital, and strategic skills needed to thrive in today’s fast-paced marketing landscape. This module covers project management, agile thinking, creativity, and problem-solving—equipping you with a well-rounded toolkit to lead, innovate, and succeed.
8. Website Optimization and eCommerce
Explore what makes a website successful—from user-centered design and lead generation to portfolio sites and eCommerce. This module highlights the importance of UX and the buyer’s journey, while teaching you to track key metrics and optimize site performance to support business goals.
9. Analyticis with Google Analytics 4 (GA4)
Learn the fundamentals of web analytics and how to responsibly collect and analyze data for actionable insights. This module guides you through setting up Google Analytics 4, linking it to your website, defining performance goals, and tracking customer conversion paths. You'll also explore key GA4 reports to monitor and optimize your digital campaigns.
10. Digital Marketing Strategy
Gain a clear understanding of how to build and execute a results-driven digital marketing strategy. This module covers setting objectives and KPIs, budgeting, measuring ROI, and conducting essential research to guide channel selection and messaging. Learn how to craft a creative strategy and implement a cohesive campaign using an integrated channel and media plan.